I saw the new AT&T commercial this week, and I have to be honest, my first reaction wasn't about network speeds or coverage maps. It was a strange sense of temporal whiplash. There...
The return of actor Luke Wilson to the frontlines of AT&T’s advertising isn't a simple exercise in celebrity endorsement. It's a calculated, data-driven play targeting a specific m...
AT&T's New Playbook: Why Luke Wilson Is a Calculated Bet Against Hard Data In the sterile, fluorescent-lit world of corporate marketing, a new campaign launch is typically a predic...